Delivers functionality through thoughtful design

The Air Jordan 1 is always at its best when treated with restraint, proven here with a simple two colour combination in crispy white and mauve.

Fun fact about that purplish-grey hue of mauve, it was one of the first colours to be synthesised. It was then mass produced and marketed by the chemist who accidentally discovered it when looking for a cure for malaria. The discovery of 'mauvine' kickstarted a revolution in colour dyes which has resulted in the affordable technicolour world of clothing we live in now.

Experience exceptional touch with every step.